AbareMatsuri.jpg
Article

17463 / のとちょう

Ishikawa Prefecture 鳳珠郡

Noto Town

Mikoshi fly into sea, river, and fire.

Ushitsu's Abare Matsuri

Photo by Noobow (CC BY-SA 3.0)

01 / Mawaki Site

From the traces of giant pillars found here,ten chestnut posts rebuild the ring.

Mawaki Site.jpg
Photo by MChew (CC BY-SA 4.0)

At the end of the Jomon period, people at Mawaki (真脇) set giant pillars in a circle, leaving traces in the ground. In 2011, Noto Town rebuilt the ring of wooden pillars (環状木柱列) at the site, raising ten new posts of chestnut wood. Mawaki Site, a National Historic Site since 1989, has also yielded large numbers of dolphin bones.

  • 2011: ring of pillars rebuilt (10 chestnut posts)
  • Jan 9, 1989: designated National Historic Site
  • Large numbers of dolphin bones also found

02 / Ogi Port

Alongside Hakodate and Hachinohe,one of Japan's three great squid ports.

Ikanoeki Tsukumall ac (5).jpg
Photo by Asturio Cantabrio (CC BY-SA 4.0)

Noto's Ogi Port (小木港) is counted, alongside Hachinohe in Aomori and Hakodate in Hokkaido, as one of Japan's "three great squid-fishing ports." In June 2020, the roadside station Ika no Eki Tsukumall (イカの駅つくモール) opened by the port, telling the story of its catch through a sightseeing boat, the Ikasu-maru (いかす丸), and squid dishes.

  • One of Japan's three great squid ports
  • Roadside station opened June 2020
  • Sightseeing boat: the Ikasu-maru

03 / Noto Toji

Home of the Noto toji,said to be one of Japan's four great brewer guilds.

Noto toji (能登杜氏), master sake brewers, are said to be one of Japan's four great toji traditions, alongside Nanbu (Iwate), Echigo (Niigata), and Tajima (Hyogo). Nanbu is known for fragrant sake, Echigo for dry and light, Tajima for full-bodied, and Noto for sake that is "rich and showy." Noto Town is known as the home of the Noto toji, and many trained here still work at breweries across Japan.

  • Said to be one of Japan's four great toji traditions
  • Noto sake described as "rich and showy"
  • Toji from Noto work at breweries nationwide

Living here

Inlets line the coast, from Tsukumo Bay to Koiji Beach.

  • about 20,000 people
  • Rural district town

In 2005, the towns of Noto, Yanagida, and Uchiura merged to form Noto Town. Along its ria coastline on Toyama Bay, inlets such as Tsukumo Bay and Koiji Beach follow one after another, within the Noto Peninsula Quasi-National Park.

People living here
15,687people
20052020

−10.7% since 2015

21,792 → 15,687

Area
273.27km²

70.63km² of it habitable

2024

Households
6,458households

2.4 people per household

2020

Rent (average for rentals)
28,140yen

National average 60,630 yen

2023

Healthcare
2 hospitals / 10 clinics

7.6 per 10,000 people

2023

Area273.27km²Habitable land70.63km² / 26%
Area and habitable land at the same scalee-Stat B1101 / B1103
Children waiting for childcare
—7 nurseries and similar
Home purchase subsidy
—
Average annual temperature
—

These 3 items are waiting on a nationwide data source. We do not fill them with estimates.

Shape

Borders 3 municipalities.

Noto Town in Japan37.310°N 137.148°E
TokyoOsakaNoto Town
Territory of Noto Town
Boundaries: National Land Numerical Information (N03)

North to south

17.7km

輪島市, 穴水町, 珠洲市

Travel times per leg are not published by the municipality, so they are not shown.

Noto Town isthis kind of town.

  1. 01Ushitsu's Abare Matsuri sees forty-some seven-meter kiriko lanterns parade through the embers of a great bonfire, with two mikoshi hurled into the sea, the river, and the fire. In 2025 it was held on July 4 and 5.
  2. 02Noto Town was formed in 2005 from the merger of Noto, Yanagida, and Uchiura, on the eastern Noto Peninsula. It lies within the Satoyama Satoumi of Noto Globally Important Agricultural Heritage System, and its ria coastline includes the inlets of Tsukumo Bay and Koiji Beach.
  3. 03Mawaki Site is a National Historic Site known for its ring of wooden pillars and dolphin bones from the Jomon period. Ogi Port is one of Japan's three great squid-fishing ports, and Noto toji are counted among Japan's four great toji traditions, alongside Nanbu, Echigo, and Tajima.

If something caught your eye, ask the town itself.